How CRM improves your Sales, Service, Marketing and Client Acquisition

Posted by: Sherin    /    Posted on: October 3, 2021

Technology has been on the surge in last few decades and so is the number of sales and service based industries. The multiplication of these industries is so fast that it becomes difficult for organizations to keep track of their growth. In order to maintain the competency of these industries, CRM systems have cropped up for different verticals ensuring that the businesses run seamlessly. This implies that the industries can leverage capabilities of CRM systems to improve their market presence and in turn improve the profit ratio. CRM or Customer Management Systems are greatly effective in Sales, Service, Field Service and Client Acquisition processes and with CRM systems, organizations are able to launch marketing campaigns and target desired locations. It helps in organizing the business prototype and act intuitively while making deals.

Organizations small, medium and large are able to adhere to this framework and derive maximum business throughput following this strategy. With CRM systems, companies have an insight into daily, weekly, monthly, yearly or custom defined timeframe reports, dashboards and leaderboards to track the top performing employees or representatives, automated tasks to boost task accuracy, proactive service modules and pool of contribution by employees. 

CRM systems also help in managing the large accumulation of leads meticulously so that maximum of them are converted into clients. A CRM system that ticks all the boxes provides a quick process to fetch more clients for the organization as they prove to be a catalyst in the sales process. For a product based company the process is to advertise the product with advertisement to drive the sales with demonstration or walkthrough of its usage or simply building its popularity in the market.

Whether it is a product based or service based organization the feasibility of it greatly depends on how aggressively the client is chased. A well-rounded follow up implies greater possibility of client acquisition. There is a certain protocol that needs to be followed for this process. 

Whether it is a product based or service based organization the feasibility of it greatly depends on how aggressively the client is chased. A well-rounded follow up implies greater possibility of client acquisition. There is a certain protocol that needs to be followed for this process. 

At first a marketing campaign following the AIDA model is driven, which may be online or offline designed to target desired demography. Once the marketing campaign is launched it acquires a certain number of prospects. No sooner than the prospects are fed in the CRM system of the organization, they are converted into leads for further follow-up.

The first step towards client acquisition is qualifying the leads which upon conversion derive the Account (name of company of prospect), Contact (the person of contact) and Opportunity (the prospect of sales to be made).

Account and contact together give the person of contact with whom further communications are to be made. Opportunity on the other hand gives the chance to drive the sales to a further platform. When the prospect approves the deal then the opportunity is won and taken to a next level i.e. Quote is created. The Quote has details of product line items and the amount of quantity offered at the mentioned price. If the client agrees to the deal then Quote is closed with the status as qualified and Order for the quote is registered. 

Post order delivery invoice is sent to the client and the sales process is completed. The model of CRM is revised and revamped to meet the cutting edge technology version from web version to application-based subjecting to the popularity of mobile apps.

With CRM system the client acquisition process follows an organized cycle which implies minimized scope of fallouts or loopholes. There has been a huge spik-up in the CRM industry to drive sales and manage clients better. 

If you think you need a CRM system that takes care of all your business process from acquiring clients to chasing them mail at contact@usualsmart.com